About this Project
Client's Business Challenge
This leading medical nutrition therapy practice sought to encapsulate and scale their successful, science-based nutrition therapy model to improve the lives of a much broader audience. In a sea of health-related apps in the app store, including several behemoths, To Better Health sought a way to stand out.
Our Approach
We embedded with the client to throughly understand various aspects of their practice including: their counseling model, value proposition, patient experience, and brand, and executed a digital strategy to help them distinguish themselves in this crowded market.
Value Delivered
Nominated for Best Mobile App of the Year in 2024, this beautiful, uniquely-engaging mobile app offered an unmatched experience that embodied the best elements of the client's "secret sauce", including: personalized delivery of nutrition advice — unique to each individual user — based on a streamlined & engaging profile that takes less than 2 minutes to complete.
Client
To Better Health
Engagement
HealthyBites™
Skills
What Our Clients Say
The Erin Gerald team came up to speed quickly on our business and translated our needs into a remarkable case management solution, that exceeded the feature set of the leading commercially-available platforms.
Jerry Erickson, Principal
Erickson Immigration Group
Erin Gerald has been invaluable to my company. Beyond their Digital Expertise, I found them to be incredibly insightful & resourceful business people who have clearly 'been there, done that' when it comes to launching and commercializing digital products. I'm so excited to partner with them on HealthyBites!
Kelly Burgess, Founder
HealthyBites™
Erin Gerald excelled at taking our high-level objectives and translating them into intelligent, intuitive, and compelling solutions engaged and educated our 25,000 students.
Rob Eppes, President
Junior Achievement of Delaware
Erin Gerald conceived and developed a phenomenal, personalized experience for our Career Pathways program! It was so engaging... truly beyond my expectations!
Dr. Denise Purnell Cuff, Programming & Student Support Lead
Delaware Dept. of Education
Erin Gerald brought structure and discipline to our strategic planning, front/back office, and core operations -- keeping us several steps ahead of our competition. They helped us re-imagine and modernize our end-to-end fleet management logistics, giving us full visibility into our expansive, $20MM heavy construction fleet.
Joey Corrado, CEO
Corrado Construction Company
Despite our agressive timeline and substantial scope, the Erin Gerald team developed a commercial quality solution for our Career Pathways program! It was a tremendous experience... I never wanted to put the screen down!